Saturday, April 17, 2010

'Outsiders' got IPL's Kochi franchise

Rendezvous Sports World Ltd (RSWL), the consortium of businessmen which won the Kochi franchise for the 2011 edition of the Indian Premier League (IPL) cricket tournament, has yet to decide whether its base would be Kerala or elsewhere.

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According to Vivek Venugopal, co-owner of the team, all these details including the name, logo, etc had to be finalised within a couple of weeks. The five stakeholders were constantly in touch and would finalise the details shortly, he told Business Standard.

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Whether to call the team the Kerala Tuskers or something else was also to be decided and suggestions are welcome, he said.

Although it is the Kochi franchise, only one business group from Kerala was involved in this successful bid, the second largest one for an IPL team, and only indirectly. Venugopal is one of the directors of the Thrissur-based Elite group of companies. The group is into international trade, food processing, distribution, real estate and construction; it makes ready to eat food items under the brand name, Elite. It runs around 20 companies - Yamuna Roller Flour Mills, Elite Foods, Elite Breads, Elite Agro Specialities, Elite Natural and Elite Homes.

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Venugopal is directly involved, however, in a Bangalore-based company called Trading and Infrastructure. The group has presence mainly in the southern states and in Gujarat. He is the son-in-law of A V Anoop, managing director of the Chennai-based Cholayil Pharmaceuticals, active in ayurveda-based consumer products such as Medimix soap. The group is also running the Cholayil Sanjeevanam for ayurvedic treatment and naturopathy restaurants in various parts of the country. The Cholayil group is also actively involved in the film industry, producing a number of Malayalam movies.

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Apart from himself, he said the consortium partners were Pavinee Developers, Anchor Earth, Film Waves and Anand Shah Developers. None are based in Kerala.

He added the team would have at least six players from Kerala. The main hurdle before the Kochi franchise is lack of an exclusive cricket stadium. The Kerala Cricket Association has acquired 23 acres at Edakochi near here for an international cricket stadium, but construction is yet to begin.

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KCA is, however, confident of finishing the work by 2012. Another option before IPL is the Jawaharlal Nehru International stadium at Kaloor. Greater Cochin Development Authority, owner of the stadium, is ready to lend it for this use, for home matches. However, it is not exclusively a cricket stadium.

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